About the The Fairytale Collection

Etika Jewels invites you on a journey of wonder and self-expression with the launch of our newest fine jewelry collection, The Fairytale Collection, an enchanting celebration of the magic we all carry within. An invitation to rediscover the wonder, beauty, and enchantment in the smallest details of life.

Watch now our campaign video that brings the collection to life, featuring The Fairy of Flowers, radiant and smiling, embodies joy, light, and the embrace of life’s beauty. Alongside her is the Fairy of the Forest, a soulful and serene figure, capturing the depth of mystery and quiet strength within every heart.

Ethical & Trendy
Diamond & Gold Jewelry in Dubai

Discover Diamond and Gold jewelry for everyday use, our pieces will make any of your outfits look glamorous and joyful. Made of precious diamonds and colored gemstones of the highest quality, all our designs are classic yet modern, luxurious yet easy-to-wear. Etika Jewels® is a women made, women run digital brand based in dubai, we make jewellery classics that mix & match with everything. Choose from beautiful Diamond Engagement rings, stunning Diamond Necklaces, signature Diamond Earrings or eye catching Diamond Bracelets. Shop Lab-Grown Diamond and Gold Jewelry in Dubai today.

Top Categories

Bracelets & Bangles

Earrings

Ear Jewels Collection

Engagement Rings

Fairytale Collection

Necklaces & Pendants

Perfect for Gifting

Stacking Rings

Tennis Collection

Collections

Every diamond jewelry has a story to tell; we want yours to have a beautiful beginning. At Etika Jewels®, we promise you the peace of mind that comes with responsible luxury. We create conscious and eco-friendly Diamond and Gold jewelry in Dubai. We take pride in making diamonds more ethical and accessible to each of you, getting you closer to your dream jewelry collections and styling them with your everyday outfits. Choose your elegant necklace, stunning engagement ring or shiny earrings by ETIKA Jewels, your favorite diamond jewellery in Dubai.

Your Everyday
Diamonds

Diamond & Gold Jewellery is our favourite form of self-expression. At work, on a night out, or in a cozy loungewear at home, our trendy pieces can be worn alone or easily mixed, matched, stacked and layered for an effortlessly feminine look, at every moment.