1- Favorite choice of the millennials and Generation Z
Nearly 70% Millennials and now Generation Z – the two main purchasers of diamonds for engagement rings – are considering buying a lab-grown alternative. A rapidly growing eco-conscious mindset and ethical concerns about the environment, social and corporate responsibility, and natural diamond sourcing are the main factors behind this decision. Millennials and Generation Z care deeply about the environment, the global community, and social justice, which is why they prefer luxury products that don’t compromise their ethics. Especially in the face of the global COVID-19 pandemic, consumers have become more mindful of their purchasing habits and the businesses they are supporting.
2- Ethical and Eco Friendly
The surge of conscious consumerism is also fueling the popularity of lab grown diamonds. Consumers prefer to be aware of the journey of their stone from its origins till its acquisition, and be reassured they’re conflict-free. Afterall, Diamond mining is associated with child and bonded labor, human rights violation, hazardous working conditions and unfair wages. Diamond mining also has severe repercussions for the earth. Did you know that 250 tonnes of earth is shifted and almost 57kg of carbon are released into the atmosphere for every single carat of diamond mined? In addition, diamond mining also pollutes water sources used by local people due to acid-mine drainage. With the ever-increasing use of social media, today’s consumer is not oblivious to these environmental and social impacts.
On the other hand, lab-grown diamonds have a much smaller carbon footprint, consume much less energy to grow and have no environmental, economic, and social impact on communities where they grow. While diamond mines require immense amounts of fossil fuels to extract the gemstones, diamond growers are using renewable energy to grow diamonds. Since they are sustainably grown in state-of-the-art facilities operated by well-compensated employees, there is no question about their origin as well. A sustainable, vegan, ethical and eco-friendly jewelry piece that brightens the world, is a fitting choice for mindful buyers. Learn more about the positive impact of lab grown diamonds here.
3- Top Celebrities are sparkling in it
Given the choice of all the world’s sparkle, many famed celebrities are preferring cultivated diamonds over mined ones. How can we forget how bright Meghan Markle shined when she emerged onto a London Street adorned in a pair of glittering drop earrings embedded with man-made diamonds! Or when Penelope Cruz wore lab grown diamond jewelry to the Cannes Film Festival because she wanted to wear something responsible and beautiful. We have often seen Emma Watson wear lab grown diamond earrings on the red carpet. In fact, a lot of celebrities have jumped on the bandwagon, including Rihanna, Lady Gaga, Zendaya, Jennifer Hudson, Lana Condor, Regina King, Jennifer Lopez, Kate Mara, Deepika Padukone and many more.
4- Better for the bank account
Purchasing a diamond doesn’t have to break the bank. One of the main reasons consumers are flocking to man-made diamonds is their relatively lower cost. Lab-grown diamonds can sell for as much as 40% cheaper than a natural diamond of the same size, cut, and clarity, which has made them accessible to a wider range of price-sensitive consumers. This is primarily because while it may take a diamond, some billions of years to form naturally, lab-grown diamonds take just a few weeks to grow. The supply chain of lab-grown diamond is also much shorter, that means less mark-ups and included in the final price. This means that with cultivated diamonds, you get a larger, higher-quality stone for your price point, but just as stunningly beautiful.
5- They are real diamonds
Despite the efforts of mining companies to trick consumers into feeling like a lab-grown diamond isn’t “real”, lab-grown diamonds are every bit as real as mined diamonds. They exhibit the same physical, optical and chemical traits as mined stones, and cannot be distinguished by an untrained eye. Since they have the same scintillation, flash, and fire as a natural diamond, they can only be identified by a trained gemologist, and that too with the help of high-tech equipment. For the cherry on top, in addition to their lower price point, the controlled environment of a lab ensures that these diamonds are free from impurities. This makes them clearer, durable, brighter, and of superior quality than their mined counterparts. Rest assured, your lab-grown diamond will shine as brilliantly as you.
Discover our collection of stunning lab-grown diamond jewelry and start today your fine diamond Jewellery collection.
